FREE bus travel for parents this October half-term

From 27 October to 2 November 2025, we're offering parents, guardians or carers a whole week of unlimited free bus travel across the West Midlands.

This initiative is part of our wider campaign, to encourage families to choose bus travel, especially during the school holidays.

Apply for 1-week free bus travel

After the applications date is closed, we'll contact you via email on how to redeem your free bus travel offer to your Swift account.

Read our FAQs for more information on eligibility requirements.